Libby’s® Helps Consumers Give Thanks with Sixth Annual “Cansgiving” Sweepstakes
Nov 01, 2018
Fruits and vegetables brand awards winning families with prizes to maximize their Thanksgiving feasts and provides donations to Meals on Wheels America
Marion, N.Y. (November 1, 2018) – For the sixth consecutive year, Libby’s® Fruits & Vegetables is launching its annual “Cansgiving” sweepstakes encouraging fans to submit photos illustrating what they are most thankful for this holiday season. Whether customers are thankful for time spent with friends and family, long-standing holiday traditions or making new memories, the iconic fruits and vegetables company invites all fans to share their images of what inspires their gratitude this Thanksgiving season.
Fans can enter the Cansgiving sweepstakes by submitting their photo depicting what they are most thankful on www.GetBacktoTheTable.com/Cansgiving, or by sharing their picture on the Libby’s Facebook page or their personal Twitter pages using the hashtags #Cansgiving and #sweepstakes. Libby’s will award ten participants, chosen at random, with a $500 gift card for use toward their family’s holiday feast, plus an assortment of Libby’s fruits and vegetable products to help them prepare for the meal. The sweepstakes opens at noon EST on Nov. 1, 2018, and ends at 11:59 p.m. EST on Nov. 16, 2018. Official rules are available at www.GetBacktoTheTable.com/Cansgiving.
In honor of the season that’s all about giving back, Libby’s is proud to support Meals on Wheels America, a national organization dedicated to addressing senior isolation and hunger. The organization will receive a monetary donation of $5,000, $500 made in the name of each winner of the Cansgiving sweepstakes, as well as Libby’s fruits and vegetable products, to help advance their mission of supporting homebound seniors this Thanksgiving holiday.
“Some of life’s most special moments take place during the holidays and around the dinner table,” said Bruce Wolcott, Vice President of Marketing for Seneca Foods. “Our annual sweepstakes gives us the opportunity to help Libby’s customers create a memorable Thanksgiving with family and friends. We are also grateful for the opportunity to pay it forward by matching each Cansgiving sweepstakes prize with a donation to Meals on Wheels America to help support the incredible work they are doing to ensure that America’s homebound seniors receive the nutritious meals, friendly visits and safety checks they need.”
For more Thanksgiving inspiration, fans can tune into a Facebook Live session with Haylie Duff on Wednesday, Nov. 7, 2018 at 12:30 p.m. EST. Duff will discuss her holiday traditions and what she’s thankful for this year. She’ll also share one of her favorite Thanksgiving side dishes. During the Facebook Live session, Duff and Libby’s will also select two participants to be awarded with Thanksgiving-themed cooking prizes. Consumers may follow along by viewing Duff’s Real Girl’s Kitchen Facebook page.
All season long, Libby’s will be sharing Thanksgiving-themed recipes and entertaining tips on its website (www.getbacktothetable.com) and its social media platforms. Additional seasonal recipes – from crowd-pleasing appetizers to comforting side dishes to festive desserts can be found in Libby’s Digital Recipe Box.
About Libby’s® Fruits & Vegetables
Libby’s®, the nation’s second largest brand of canned vegetables, has been a staple on American dinner tables since the 1880s. With 117 product varieties, Libby’s offers among the industry’s most complete lines of canned fruit and vegetables, including Libby’s® Naturals, which contain no added sugar or salt. Since 1983, Libby’s® Fruits & Vegetables have been produced and distributed by Marion, N.Y. based Seneca Foods Corporation, an independent, publicly traded, fully integrated food processing company. For more information on Libby’s® and Seneca Foods visit www.senecafoods.com. For information on Libby’s mission, visit www.getbacktothetable.com, like Libby’s on Facebook, or follow @LibbysTable on Twitter or Pinterest.
About Meals on Wheels America
Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. For more information, or to find a Meals on Wheels provider near you, visit www.mealsonwheelsamerica.org.