Libby’s® Thanks Fans This Holiday Season with “Cansgiving” Sweepstakes
Nov 04, 2013
Marion, N.Y. (November 4, 2013) – Libby’s® Fruits & Vegetables launched today its “Cansgiving” sweepstakes, during which fans are encouraged to submit photos that illustrate what makes them thankful during the holidays. Whether customers are most thankful for their family traditions, grandma’s secret recipe, gatherings with friends or the family pet, the iconic fruits and vegetables company will share fan images that inspire gratitude during the holiday season. In addition to the photos, all month long, Libby’s will be sharing Thanksgiving-themed recipes and tips about holiday family time on its website (www.getbacktothetable.com) and its social media platforms.
Fans can enter the Cansgiving sweepstakes via Facebook, Twitter or Instagram by submitting a photo of what they are most thankful for this holiday season, and including the hashtag: #Cansgiving. Libby’s will award ten participants, chosen at random, with a grocery gift card (worth $350) each toward their family’s Thanksgiving feast, plus a prize pack of Libby’s fruit and vegetable products to help prepare the big meal. The sweepstakes open at noon EST on Nov. 4, 2013, and end at 11:59 a.m. EST on Nov. 18, 2013. Official rules are available at http://www.getbacktothetable.com/cansgiving.
“Our commitment to families extends beyond the food they eat,” said Bruce Wolcott, Vice President of Marketing for Seneca Foods. “We are thankful for our family of Libby’s customers, and want to provide resources to help them create a truly memorable Thanksgiving experience for their loved ones.”
For more Thanksgiving inspiration, consumers can search for seasonal recipes – from party-worthy appetizers to comforting side dishes to festive desserts — in Libby’s Digital Recipe Box, available on the brand’s website or on its Facebook page. Libby’s will also host a Cansgiving Twitter party to talk about family, food and feeling thankful during the holiday season at 2 p.m. EST on Wednesday, Nov. 6, 2013. Amy Lupold-Bair of popular blog Resourceful Mommy will curate the party, and select participants will win Thanksgiving-themed prizes. Twitter users can follow the conversation using the hashtag, #Cansgiving.
About Libby’s® Fruits & Vegetables
Libby’s®, the nation’s third largest brand of canned fruits and vegetables, has been a staple on American dinner tables since the 1880s. With more than 110 products, Libby’s® offers among the industry’s most complete lines of canned fruit and vegetables, including Libby’s® Naturals, which contain no added sugar or salt, and Libby’s® Organics. Since 1983, Libby’s® Fruits & Vegetables have been produced and distributed by Marion, N.Y. based Seneca Foods Corporation, an independent, publicly traded, fully integrated food processing company. For more information on Libby’s® and Seneca Foods visit www.senecafoods.com. For information on Libby’s mission, visit www.getbacktothetable.com, like Libby’s on Facebook, or follow @LibbysTable on Twitter or Pinterest.